Meet the Saferoad Group

We are part of the Saferoad Group based in Norway.

Saferoad Group is a leading European provider of road safety solutions with over 100 years of experience in the industry. It offers a wide range of innovative, high-quality products and solutions that contribute to safer road life and lay the foundation for future-proof infrastructure.

2500

EMPLOYEES

Representing unique experiences, expertise, and talents, creating a corporate culture based on cooperation and continuous improvement, ensures that we remain at the forefront of our industry.

PRODUCTION PLANTS

Enabling products to be tailored to specific market needs and in line with regional preferences and regulations. Ensuring supply chain resilience, efficient market supply, and optimized production processes.

30+

SALES OFFICE

Ensuring smooth communication, fast response times, and expertise in local industry. We strive for high standards of quality and exceptional service, making us a flexible and reliable partner for our customers.

Innovation and quality

Innovation and quality are integral parts of the Saferoad Group's DNA. We hold a leading position in several key markets, demonstrating our unwavering commitment to providing road safety solutions that meet the highest standards of excellence. Our extensive portfolio of products and services has been carefully designed to ensure maximum safety and efficiency on the roads.

Sustainable development

Sustainability management is essential to our long-term success. Saferoad applies environmental, social, and governance (ESG) principles.

Ethical standards

At Saferoad, we believe in fair trade and free competition. Our consistent and ethical business strategy, combined with our values, give us an advantage over our competitors.

Vision and values

Our mission is to make life on the road safe. We are guided by values that form the foundation of our organization. They shape how we behave, make decisions, and interact with the world.

Vision Zero

We are committed to shaping the future of road safety, reducing accidents, saving lives, and ensuring the well-being of communities across the continent.

Reports

We recognize that transparency and open communication are key to building trust among stakeholders. Check out our published reports.

Saferoad Group

Saferoad Group is a leading supplier that has been developing road safety and steel solutions across Europe for over 100 years. The company is at the forefront of innovation, quality, and expertise in the field of road safety solutions.